When it comes to the automotive business, it’s just “in the blood” for the Bachman family. With three generations of automotive enthusiasts’ experience to draw on, the Bachmans boast a proud history in the automobile business. That’s why we wanted to share with you how our dealership came to be. We hope you enjoy this little piece of our history as much as we do!

The history of Bachman Auto Group dates back 90 years to 1924 in the “hollers” of West Virginia. Elwood Priestley became an Oldsmobile dealer in Madison, WV and began driving the newest form of transportation up and down the backroads, showing off his latest set of wheels that he was sure would change lives.

Nearly 30 years later, Elwood’s daughter married Joe Holland, a basketball legend at the University of Kentucky who was a key contributor to their 1948 championship team. Joe retired his basketball shoes and like his father-in-law, entered the automobile business in 1952. Ten years later, Joe and his wife Betty bought out Rhodes Holland Chevrolet in South Charleston, WV and Joe Holland Chevrolet was established.

Bachman Chevrolet

Joe and Betty’s daughter, Teresa, began working in the office and on the switchboard of Joe Holland Chevrolet during her tenure at George Washington High School. After graduating from the University of Kentucky with a business degree, Teresa married Steve Bachman and the third generation of car dealers was born.

Joe Holland offered Steve and Teresa the opportunity to learn the automobile business alongside him in his dealership in West Virginia. While saving to buy a dealership of their own, Steve and Teresa trained in various capacities throughout the Chevrolet dealership for nine years. In April of 1985 Joe learned of a large Chevrolet dealership that was on the market in Louisville that had failed under previous management and had been out of business for several months. By October, Bachman Chevrolet had become a reality, opening its doors with 35 employees and a modest lot of cars.

Twenty-seven years later, Bachman Auto Group employs more than 225 people and has more than 1,000 vehicles in inventory. The Bachman’s son Ryan and their son-in-law Andrew have carried on the tradition and are now the fourth generation of automobile dealers, keeping that automotive fervor alive.