Chevrolet doesn’t believe it’s trying to play catch up this year as reports of sales for the mid-size pickup the Colorado have fallen a bit behind the competition. Chevrolet Brand Vice President Brian Sweeney says the lag in numbers is due to the low supply, an issue Chevy is currently remedying.
“We were low on supply of the new truck at startup for 2015, but now we’ve added a third shift at Wentzville (MO) and figure the truck will be sold out,” Sweeney said.
At Bachman Chevrolet, we’re seeing a high demand for the Colorado, but several are currently on the lot and available for purchase. With the increased demand, we plan to keep replenishing the stock as more become available.
With GM recently adding a third shift at the Wentzville, Missouri plant that builds the Colorado, officials expect the truck to be sold out soon.
“We’re turning the truck in 17 days or less and are finding a 41% conquest rate of buyers new to Chevrolet while not seeing defection out of Chevrolet,” explains Sweeney.
The demand comes after Motor Trend recently named the all-new 2015 Colorado as Truck of the Year. It was also touted by Car and Driver for its “modern-looking cabin full of the latest technology, its polished road manners, and its array of electronic safety aids,” which has added to its list of accolades from drivers and the industry.
Chevy sales saw an overall boost in 2014 of 4.4% and expects to beat the industry average in 2015 with brands like the Colorado, Camaro, Corvette and Suburban.
If you want to experience the exquisite road manners of the Chevy Colorado, Bachman Chevrolet has them in stock and would love to show them off. Let us know what you are looking for and we will set up an appointment with you to experience the allure first-hand.