Chevrolet’s supermini has just surpassed a super milestone. More than one million Chevy Sparks and Beats have been sold worldwide since the inception of this small compact in 2009.
The Spark was introduced as the Beat in India in late 2009. Today, the Spark is available in 71 markets worldwide, with South Korea taking honors as the largest Spark seller. The United States and Mexico take second and third place rankings. Sales are up 10% in the U.S. year to date.
Milestone sales of the Spark clearly indicates that Chevrolet’s small car lineup is attracting more people. Chevrolet also reported its 3 millionth sale of the Cruze compact car earlier this year, indicating a clear preference for new car buyers.
“Our small cars – Spark, Sonic and Cruze – attract more new car buyers to Chevrolet than any other vehicles in the lineup, with more than 60 percent of buyers never owning a Chevy before,” said Alan Batey, executive vice president of Global Chevrolet.
With features like MyLink, an infotainment system with a 7-inch diagonal color touch-screen display, available built in OnStar 4G LTE, and built-in Wi-Fi hotspot for up to seven users, young buyer sales have increased more than nine percent for car buyers under the age of 35. The Spark was also the first car to feature Siri Eyes Free which enables customers with a compatible iPhone running on iOS 6 or later to direct Siri to perform a number of tasks while keeping their eyes on the road and their hands on the wheel.
Honors also went to the Spark earlier this year as the only vehicle in the mini car segment to earn the IIHS Top Safety Pick designation, utilizing lightweight, high strength steel to make up more than 62 percent of the under body and 42 percent of its upper body. In addition, the Spark has the distinct advantage of being one of only two minicars with five doors, instead of three, like most of its competitors. Those many perks are clearly creating a stir for this mini that is being endorsed around the world.